‘Shop Local’ campaign launched to boost retailers

Published Monday 6 July 2020

‘We are open and ready to do business’ is the loud and clear message of a campaign being launched today.

Harborough District Council is launching a ‘Shop Local’ campaign to give local businesses and retailers a boost and to help increase high street footfall.

Shop Local

With more businesses opening at the weekend, including hairdressers, restaurants, bars, cafes, leisure businesses and hotels, it is hoped more people will be returning to the high streets.

This latest campaign will see shops given a ‘Welcome! We are open’ sticker to display in their windows. There will also be ‘We are open’ banners on the Council’s refuse collection vehicles to ensure the message is shared daily across the district.

The Council is also teaming up with a logistics company at Magna Park, near Lutterworth, to display banners on distribution lorries to help raise the profile of local shops and businesses nationally.

The campaign will also be highlighted on social media and on electronic notice boards.

Special webinars to help local shops improve their online profile and boost sales digitally are also planned.

Cllr Phil King, Leader of Harborough District Council, said: “This is a proactive campaign to help build confidence and get shoppers back into our retail centres. As people will have seen, we have introduced a number of measures to create a safe environment for shoppers, and this campaign aims to give businesses an added lift. I really hope people support their local shops and independent traders at this difficult time; they need customers now more than ever.”

Last month, Harborough District Council introduced a number of measures in Lutterworth and Market Harborough town centres to help create a safe shopping environment including ‘Highstreet Helpers’ wearing high-visibility vests, public hand sanitiser stations, pedestrianised areas, and street markings to show people where to queue.

The Harborough district is also not affected by the localised lockdown in Leicester and its shops remain open for business.

Find out more about the campaign and shopping locally at www.visitharborough.com/welcomeback

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