Broughton Astley shop given facelift to encourage buyers

Published Friday 3 March 2023

A soon to be vacant shop in Broughton Astley has been temporarily decorated in vinyl to encourage potential new tenants and improve the look of the village centre.

Cllrs Dann and Bateman pictured in front of the shop that has been vinyl wrapped in Broughton Astley
Cllrs Dann and Bateman at the vinyl wrapped shop in Broughton Astley

Harborough District Council has worked with specialist designers to create the impression of a fully furbished premises, (in this case, a café theme), in order to show investors what the shop could look like for business when it becomes vacant.

The economic development team at the council have successfully carried out this type of initiative for empty premises in Market Harborough, but recognise that there are also shops in other town and village centres across Harborough district, which need a bit of support, not only to improve the shopping experience for visitors, but also to attract new businesses.

Cllr Paul Dann, ward councillor for Broughton Astley (Primethrope and Sutton), said: “Projects like this put Broughton Astley on the map as a viable place to do business. Hopefully a suitable buyer can be found quickly to enhance residents shopping experience.”

Cllr Jonathan Bateman, deputy leader of Harborough District Council, said: “I am pleased we have been able to deliver this for the people in Broughton Astley and will be happy to consider supporting similar projects in other parts of the district. We are supporting businesses and residents to help make them proud of their high street and deliver a prosperous local economy.”

The council is interested to hear about long-standing vacant shop units in the Harborough district. Alternatively, if you are interested in the freehold of this property, please email the economic development team at business@harborough.gov.uk

This shop front enhancement project was funded through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus