New counters measure the number of visitors to market towns

Published Monday 15 January 2024

A new footfall counter system is helping the council to understand better how the market towns of Lutterworth and Market Harborough are being used.

UKSPF/Levelling Up logo
This project has received funding from the UK government through the UK Shared Prosperity Fund

The state-of-the-art footfall counters are in key areas to measure unique phone signals from visitor mobile devices. Accurate data is now being collected by Harborough District Council to show what days and times of the week are busy, how long shoppers are staying in town and where the hotspots are which attract the most visitors.

Both town centres remain resilient and vibrant with a unique mix of independent businesses and local services, low retail vacancies that are bucking national trends plus loyal custom from residents and visitors. The council recognises that successful market towns are important to the local economy and the footfall data provided will give a better picture of shopper and visitor behaviour, trends and changes.  

Cllr Phil Knowles, Leader of Harborough District Council and Cabinet lead for Culture, Leisure, Economy, and Tourism, said: “Understanding the footfall patterns in our town centres is crucial for making informed decisions that support our local businesses and enhance the overall experience for residents and visitors. This investment shows we value our town centres and want them to continue to thrive".

This project has received £69,700 for three years from the UK Government through the UK Shared Prosperity Fund.  

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. 

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