National sports retailer Sports Direct set to open in Market Harborough

Sports Direct will open a brand-new store in Market Harborough before Christmas in the vacant retail unit formerly operated by Poundland, located at The Commons car park.

Fit out work to reconfigure the store is scheduled to begin on 10 November 2025 with a target date for the store opening to shoppers on 28 November 2025, just in time for Christmas.

Caroline Averill, Director of Harborough District Commercial Services Limited said: “We are delighted to welcome Sports Direct to Market Harborough. The national sports retailer is known for offering a wide range of sportswear, footwear, and equipment from leading brands, and its arrival in Market Harborough is expected to enhance shopping options for residents and visitors alike.”

Cllr Phil Knowles, Leader of Harborough District Council said: “It is such fantastic news that Sports Direct will be coming to the Harborough District. Sports Direct will be joining many other big brands in Market Harborough, bringing further footfall and vibrancy to the town as well as employment opportunities for people in the town and surrounding areas.”

“This is a great strategic piece of work by the Directors of Harborough District Commercial Servicers Limited to secure a further big name and national brand to Market Harborough. I know lots of families, especially those with sporty children, will be pleased to have this store in the town. It is in the centre of the town which will complement our brilliant diversity of shops and independent retailers. A lot of work has gone on behind the scenes to bring this to fruition and further work is now taking place to enable the store to open before Christmas. I am also delighted for the town’s businesses who will also benefit from increased footfall. Market Harborough continues to buck the national trend and is definitely the place to be for businesses and shoppers.”

Harborough District Commercial Services Limited was set up by Harborough District Council as a limited company in 2019, as part of the council’s drive to support a vibrant economy in the district.