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Innovative loyalty app to boost local retailers and tourism

Published Wednesday 2 May 2018

Local retailers and tourist attractions are being offered free digital support – including the launch of a pioneering loyalty app and help with social media – to help boost their footfall.

Harborough District Council is helping launch an innovative digital loyalty scheme, called ‘LoyalFree’, which helps boost business for shops and the tourism sector across the UK through an online loyalty scheme.

The initiative is a partnership between the council and two young entrepreneurs from Leicestershire – DMU graduate Jason Nesbitt and former resident of Market Harborough Sophie Hainsworth.

Loyalfree

LoyalFree helps businesses attract new customers via a profile showcasing their offers, reviews, images and more. It pulls together all the vital information for an area, allowing users to benefit from using just one app for the whole of the UK.

The Loyalty app is set to officially launch in Lutterworth with a drop in event, organised by Lutterworth Retail Forum, at Max Electrical in Church Street on Tuesday 8 May 2018 from 4.30pm to 6.30pm.

It will then launch in Market Harborough on Wednesday 9 May 2018 at the Angel Hotel (regency room) in High Street from 5pm to 6.30pm.

People are invited to come along and find out more.

The council is also hosting a series of free digital marketing workshops (see below) in Market Harborough and Lutterworth to help local retail businesses embrace social media and learn how it can boost sales.

Councillor Neil Bannister, Leader of Harborough District Council, said: “The LoyalFree app is an innovative way for local retailers to boost their takings. This, alongside the free digital marketing workshops we’re running, will hopefully give businesses more confidence to ensure they keep up with those businesses which are taking full advantage of online platforms.”

If you’re a retail or tourism business based in the Harborough District please email hello@loyalfree.co.uk for details of how you can get involved in the LoyalFree scheme and workshops.

If you’re a resident of, or visitor to, the area then click here to download the app for free and start saving money at local businesses: www.loyalfree.co.uk/download

If you’re interested in the digital marketing workshops email Helen Nicholls at h.nicholls@harborough.gov.uk

Market Harborough digital marketing workshops

Date

Workshop

Venue and time

Book Here

16 May 2018

Introductory – 25 x tips

The Angel (Regency) – 6pm – 8pm

Book Here

24 May 2018

Introductory – 25 x tips

The Angel (Regency) – 10am – 12pm

Book Here

7 June 2018

Number 1 (Facebook)

3 Swans Hotel (Fairfax Room 1 & 2) – 9am – 12.30pm

Book Here

25 June 2018

Number 1 (Facebook)

3 Swans Hotel (Fairfax Room 1 & 2) – 5pm – 8.30pm

Book Here

23 August 2018

Number 2 (Email but tbc)

The Chamber, HDC – 9am – 12.30pm

Book Here

13 September 2018

Number 3

3 Swans Hotel (Cygnet Room) – 9am – 12.30pm

Book Here

26 September 2018

Number 4

The Chamber, HDC – 9am – 12.30pm

Book Here

10 October 2018

Number 5

3 Swans Hotel (Cygnet Room) – 9am – 12.30pm

Book Here

24 October 2018

Number 6

The Chamber, HDC – 9am – 12.30pm

Book Here

Lutterworth digital marketing workshops

Date

Event/ Training Session

Venue and time

Book Here

15 May 2018

Introductory – 25 x tips

Greyhound (Christina Room) – 6 – 8pm

Book Here

8 June 2018

Number 1 (Facebook)

Greyhound – 9am – 12.30pm

Book Here

23 August 2018

Number 2 (Email but tbc)

Greyhound – 1.30pm – 5pm

Book Here

12 September 2018

Number 3

Greyhound – 9am – 12.30pm

Book Here

25 September 2018

Number 4

tbc

Book Here

9 October 2018

Number 5

Greyhound – 1.30pm – 5pm

Book Here

23 October 2018

Number 6

tbc

Book Here